11-19-09 – We have big news to announce! The Diabetic Angels, which began 10 years ago, are thrilled to have the opportunity to celebrate our 10th anniversary by being featured on the back of Nacho Cheese Dortios thanks to Do Something and their Frito Lay Doritos campaign!!
We are extremely excited for the opportunity to reach and inspire young people across America. The Doritos campaign originated from a partnership with DoSomething.org, which celebrates through their annual Do Something Awards, “young do-gooders,” who are changing the world. We are proud to be associated with Do Something and grateful that the Doritos campaign aids us in furthering our cause to raise diabetes awareness.
We believe anyone can be a DA. Ultimately, we hope that with the help of DO SOMETHING, Frito Lay and their Doritos promotion of the DA’s, we will be able to expand our campaign globally to improve the lives of diabetics around the world.
According to a previous press release from Frito-Lay, The Doritos brand and Frito Lay recognizes inspirational individuals by sharing their stories with millions on bags of Doritos tortilla chips. The new Doritos packaging will feature a photograph and profile of the DOSOMETHING Award Winner and all 19 finalists’ projects.
“We know young people today want to make a difference in the world, and they have a voice to be heard,” said Ann Mukherjee, vice president, marketing, Frito-Lay. “Doritos recognizes that this voice is only as loud as the stage they are given and that’s why Doritos is providing these inspirational young people with a creative outlet to share their stories.”
“It doesn’t matter how rich or famous you are, the only way to get your mug on a bag of Doritos tortilla chips is do something amazing. These kids rock! They are like do-good Olympians,” said Nancy Lublin, CEO of DoSomething.org.
Celebrating these award winners on bags of Doritos tortilla chips is part of the brand’s commitment to recognizing the power and passion of young people today.
The Doritos brand is a trademark of Frito-Lay North America, the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade, and Tropicana.
-Posted November 19, 2009